ELECTRA BIKES
At Electra, we are inspired by the artistry of our culture and the details that surround us. We started this company with the idea that we could always do better, because innovation is what ultimately sets us apart.
2 GERMANS, 1 DREAM
Electra was born in the humble surf community of Leucadia, California. Drawn to Southern California for the sun and surf, and inspired by iconic designs of the past, Benno Baenziger and Jeano Erforth resurrected the Classic Cruiser in an industry that had grown stagnant and, frankly, took itself a little too seriously. And like that, Electra put the fun into bike riding again and gave America back one of its favorite pastimes.
THE GO! WON’T STOP
Even though Electra started with cruisers, we always aimed to make bikes that make people smile. And e-bikes practically guarantee it. As more and more people realized just how fun they are, we made a few upgrades to the Go! collection, expanding our line up with the trip-ready Townie Commute Go! and the Loft Go! city e-bike. Each captured the comfort and style of Electra and was outfitted with legendary Bosch e-bike systems.
FEEL THE ELECTRA DIFFERENCE.
Electra was awarded US patent #8136828 for inventing a completely new type of bike that provided an improved level of comfort and control. We called it Flat Foot Technology® and to this day provides an upright, relaxed riding position with proper leg extension that also lets you drop your feet flat on the ground without leaving the saddle. While Flat Foot Technology is often imitated, you can’t beat the original.